Warning: In the interest of full disclosure, I’m a woman and I’ve worked with automotive marketing firms for years, writing strategic campaigns for dealerships, dealer groups and manufacturers. And I’ve bought my share of cars off local lots and showroom floors....
Most car dealerships know they can benefit from better audience targeting in their dealership marketing and advertising campaigns. At the same time, automotive audience targeting can be incredibly complex. And dealers (as well as their marketing or internet...
In case you missed the Digital Dealer trade show – or even if you made it to Orlando, but not all the sessions you’d set your sights on. Here’s your chance to catch the best and brightest marketing intel our industry offered up. After combing more...
Let’s talk summer sales strategy… Think it’s too early? Too late? Actually, it’s a little of both, according to Google. They recommend sales messaging be in-market up to three weeks before and one week after the event. Which means...
Ever feel stuck in really being able to pinpoint what works in your automotive marketing strategy? Trying to maximize your advertising spend because your dealership marketing budget has shrunk? We have 5 easy steps to help you make your dealership marketing more...
