Grab your sunscreen and flip-flops. We’re heading to the beach to see what it can teach us about automotive marketing. Who knows? You might even be able to write it off as a business expense. Actually, it’s more of a metaphor. The beach represents the...
What is audience targeting, and why do customer insights matter so much? How well do you know your customers? They’re on the lot and in the service area six days a week, but have you ever wondered why Ms. Aoki or Mr. Smith chose you over the dealership...
Baseball and Chevrolet (or just cars in general) have a rich history in our country. Dating back to early part of the 20th century, our infatuation with both baseball and cars has been linked to the likes of Babe Ruth and his Lincoln Continental, Mickey...
Consumer satisfaction and loyalty across automotive service providers has been dropping since 2015, according to a recent press release. What’s worse, millennials – the fastest-growing generation of car buyers – are the population most dissatisfied with...
Ladies and Gentlemen, Start Your Automotive Marketing Engines! Spring is in the air. Flowers are sprouting and grass is getting cut again. And most importantly for Louisvillians like me, the Kentucky Derby has...
