NADA and Borrell. Two powerhouses that study the automotive industry and release annual reports filled with data points revealing key trends in sales, service, parts and advertising. These insights are critical when searching for new ways to increase the efficiency...
We’re not here to convince you that your dealership needs to focus on audience targeting, we’re here to remind you that your dealership is audience targeting already. The cars you sell, the ads you run, and the sign flying over the lot are all forms of...
Something that a lot of dealerships are focused on is the next generation of car buyers, so let’s look at a few ways that consumer insights can help you find ways to target Millennials, Gen Z and whoever else is coming up in the pipeline. ...
Let’s do a thought experiment. Car dealerships are the quintessential local business, but what if yours was magically transplanted to another zip code in the U.S.? How would you change the way you do business if a genie appeared, snapped his finger, and you were...
Every car buyer is on a customer journey. It begins with initial interest in buying a new or used car and ends with a final purchase decision. While no two customers are identical, if you look at enough car buying journeys you can see regularly occurring...
