When should auto dealerships start doing research? Before car buyers start doing theirs. And it just so happens, this blog is a great place for strategic dealers to begin. Find out why your dealership needs a strong online presence so customers can find it when...
“Why should I buy from you and not a competitor?” It’s a question I routinely ask when building an advertising campaign with a dealer. The request is simple enough, but GMs don’t always have the luxury of enough free time for this type of...
Who is the modern auto shopper, and how do they decide what car to buy? On the surface, this is a bad question. At this moment, one “modern auto shopper” may be running her fingertips down the side of a Porsche in a glitzy...
The auto buyer’s journey is made up of a lot of small moments. These moments range from watching a six-second car ad on YouTube to asking a dealership a question via live chat to making a final price comparison on a mobile device while...
How does the typical car shopper go from being vaguely interested in a new car to driving off the lot in one? Will technology render traditional brick-and-mortar dealerships obsolete, or is it creating opportunities for dealerships to thrive like never before?...
