Three major motives drive automotive marketing tactics and optimization of the way a dealer advertises – reaching the target audience, assuring financial efficiency for great ROI, and discovering what works best for their particular market. In order to make that...
What happens in Vegas, doesn’t always stay in Vegas. Leading experts recently presented 62 marketing sessions during the Digital Dealer Conference & Expo – and we’ve collected links to recordings of presentations that covered the industry’s top marketing...
Go All In for Year End: Start Now and Finish Strong Ready to go all in for year end? It’s time to start working on your dealership marketing strategy now. First, determine where the biggest opportunities are – then decide what segments and...
You may be wondering, “How accurate is audience targeting?” Well, it can be very accurate if you support it with the right audience targeting strategy and audience targeting tactics. While those sounds like they’re probably circling around...
The average person views marketing and advertising tactics much like investing in the stock market –based on insights but really just a shot in the dark with success that comes from sheer luck. On the contrary, finding the right way to spark interest and engagement...
