Remember when you were a school kid? Teachers taught important lessons, but over the summer – with its heat and happy diversions – things faded from memory. Meanwhile, the world moved on, with new discoveries unfolding, technology advancing, and techniques evolving....
Video has come to play an increasingly significant role in marketing across industries, and the world of automotive is no exception. There are billions of YouTube users, and they’re consuming over a billion hours of video each day. If your dealership can tap into the...
Traditionally, the car purchasing experience happened entirely offline and in dealerships. But then the internet came along and changed all that. Now, 86% of prospective buyers begin their search online. They like to become educated about their options before...
Should your dealership run a spring service clinic before summer’s big sale season? And is it really worth your effort? You bet. Now that’s settled, let’s move on. First things first. Start thinking like your customers. What are they looking for – and not...
We have covered digital marketing strategy tips and how to create a digital marketing strategy for your dealership. Now it’s time to talk about a big-picture way of approaching digital strategy called agile strategy. First, we’ll flesh out what an agile digital...
