Your dealership wants to connect with its target audience on social media, but you don’t know if you’re a natural-born Tweeter or more of a Facebook type. Here’s a breakdown of the major platforms, and how to use them for automotive social media...
Branded content is where it’s at! Branded content gives you a chance to persuade your target audience by informing, inspiring, and entertaining. Branded content is an excellent fit for car dealerships because: 1) the automotive customer journey is a...
Consumer satisfaction and loyalty across automotive service providers has been dropping since 2015, according to a recent press release. What’s worse, millennials – the fastest-growing generation of car buyers – are the population most dissatisfied with...
Dealing with sticky situations can be a nightmare, except when it comes to branded content strategies. Then you want it as “sticky” as possible. Branded content’s goal is to “stick in the mind” of everyone who comes into contact with it. This...
Buying a new car is an emotional experience. It’s a big investment, and one of the largest purchases any consumer will make outside of buying a house. So, there is a whole layer of rational research activity and analysis. However, having recently purchased a new...
