Should your dealership run a spring service clinic before summer’s big sale season? And is it really worth your effort? You bet. Now that’s settled, let’s move on. First things first. Start thinking like your customers. What are they looking for – and not...
There are things that we want to scare us – haunted houses, ghost stories and slasher movies. And then there are things we don’t want to scare us, like the fear of losing customers to competitors and wasting money on ad spend. When you compare...
Does email marketing still work for car dealership marketing? Those of us who have dozens of unopened emails in our inboxes at any given point in time might be tempted to assume that email does not pack as much punch as it used to, and...
What do Kylie Jenner, NASA, John Deere, your local congressional representative, and your next customer have in common? Give up? They’re all on social media. A smart dealership will use social ads and automotive social media content to show up at key...
We’ve made this digital marketing blog an easy read. Just 5 minutes and you get everything you need to know about automotive branded content – the “what,” “why” and “how.” What automotive branded content is (and isn’t). Why your dealership needs branded content....
