Video has come to play an increasingly significant role in marketing across industries, and the world of automotive is no exception. There are billions of YouTube users, and they’re consuming over a billion hours of video each day. If your dealership can tap into the...
Today, 95% of consumers use digital as a part of their decision-making process. That means that, even though they’re buying the car on your lot, you want to reach them on their desktops and mobile devices long before they set foot in your showroom. Having a website...
Did you know that one-third of auto buyers between ages 18 and 54 kick off their car buying journey on a search engine, and that a typical consumer might do 139 Google searches to find her next vehicle? Let’s talk about where search...
We’ve been talking a lot about the human side of audience targeting – coming up with a strategy, making sense of consumer lifestyle segments, understanding the car buyer’s journey, and so on. However, sometimes you need to call in the machines… ...
Hey Alexa, How Can My Dealership Get Ready for the Voice Search Revolution?” Just when you think you have mastered the complexities inherent in search engine optimization (SEO), along comes a new technology that throws a wrench into your plans. That wrench is voice...
