When in Doubt Optimize Your Dealership Marketing

When in Doubt Optimize Your Dealership Marketing

Let’s face it – running a car dealership is not easy.   • Loads of pressure to hit revenue or number targets on both sales and service.  • You may feel like you’re losing sales staff left and right in a revolving door.   • Your inventory...
3 Automotive Marketing Tips to Break Through

3 Automotive Marketing Tips to Break Through

Fierce competition among car dealerships, economic pressures and market trends have left many dealers working harder for the same profit. With Borrell forecasting a flat year for new vehicle sales and a second year of decreased used vehicle sales in 2019, it’s...
How Used Car Dealers Can Keep Pace with Online Auto Shoppers

How Used Car Dealers Can Keep Pace with Online Auto Shoppers

Even for items that are usually purchased in-person like cars, you must meet the needs of online auto shoppers. Whether or not your used car inventory can be purchased on your website, used car dealerships need to ensure digital-focused auto shoppers and info-hungry...
NADA 2019 Wrap-Up: Fast Takes from Our Leaders

NADA 2019 Wrap-Up: Fast Takes from Our Leaders

We were thrilled to be able to launch our national automotive marketing solutions brand the same week as the NADA Show – the biggest trade show around for automotive dealerships and auto groups.     It was amazing to see both familiar faces of...
Automotive Marketing Consumer Stats You Need to Know in 2019

Automotive Marketing Consumer Stats You Need to Know in 2019

It is no secret that automotive digital marketing is rapidly evolving. Keeping up with the latest social media, search marketing ads, search engine optimization (SEO), email marketing or digital marketing trends is a monumental task. Digital marketing encompasses...