On-Target Ad Strategies for Car Dealerships. We have been exploring how to develop a digital marketing strategy. Now it’s time to talk through targeted display ads, a.k.a. digital display ads. We’ll briefly define these...
Before we even think about getting into what geofencing is; how dealers are using it to conquest customers off competitors’ lots; and why dealerships turn to us for strategic tactics – let’s talk about today’s geofencing landscape. It starts with...
In this series of blog posts, we explore 5 key ways to improve your digital display advertising strategy. Click on the titles below to read more on each key area: 1. 5 Keys to Audience Targeting Knowledge is power, and in targeted...
There’s never been a better time to mobilize your dealership’s marketing strategy. That’s because more Americans than ever before now own smartphones – 77% – and they check those phones 52 times a day, according to a 2018 Deloitte survey. Plus, Google...
Mobile ad spending is estimated to track at 67% of total ad spending in 2019, and is expected to grow to 72% by 2023. Mobile advertising is a pretty broad category, so where are marketers putting their dollars to support mobile marketing? Mobile display...
