You’ve set goals for your automotive digital marketing, and you’ve determined what avenues are best to reach those goals. But all of this is going to waste if you don’t know how to reach your target audience. How do you know that you’re reaching the right group of...
Automotive Analytics Are Your Dealership’s Ace in the Hole. We have been talking about how to wire a digital marketing strategy. Now it’s time to jump into one of the most exciting tools at your disposal – analytics and reporting. ...
Throughout this series we’ve talked about how digital technology plays a central role in the modern auto shopper’s journey. Let’s take this a step further and ask a central question, one that keeps a lot of local dealerships up at night: Are online car...
In today’s digital age, consumers are infinitely more capable of gathering information about specific vehicles and where exactly they can find the best deals. A typical automotive consumer can encounter as many at 900 digital touchpoints spanning from search...
A recent meeting with a general manager at a dealership was interrupted by news of a sale to a customer from across the state. The sales team was celebrating. A buyer thought so highly of their dealership that they were willing to drive hours to buy a new truck. They...
