We’ve been talking a lot about the human side of audience targeting – coming up with a strategy, making sense of consumer lifestyle segments, understanding the car buyer’s journey, and so on. However, sometimes you need to call in the machines… ...
There’s no chicken or egg question here. First come dealership listings, then come reviews – and both are essential, to dealers, consumers and each other. Listings rely on reviews because they play a critical role in the decision-making process of car buyers. A...
Hey Alexa, How Can My Dealership Get Ready for the Voice Search Revolution?” Just when you think you have mastered the complexities inherent in search engine optimization (SEO), along comes a new technology that throws a wrench into your plans. That wrench is voice...
This blog is part of our Back to Basics refresher on automotive marketing best practices in 7 key dealership digital marketing areas: search engine optimization, search marketing, social media advertising, email marketing, targeted display advertising, video...
This blog is part of our Back to Basics refresher on automotive marketing best practices in 7 key dealership digital marketing areas: search engine optimization, search marketing, social media advertising, email marketing, targeted display advertising, video...
