There’s never been a better time to mobilize your dealership’s marketing strategy. That’s because more Americans than ever before now own smartphones – 77% – and they check those phones 52 times a day, according to a 2018 Deloitte survey. Plus, Google...
Warning: In the interest of full disclosure, I’m a woman and I’ve worked with automotive marketing firms for years, writing strategic campaigns for dealerships, dealer groups and manufacturers. And I’ve bought my share of cars off local lots and showroom floors....
Mobile ad spending is estimated to track at 67% of total ad spending in 2019, and is expected to grow to 72% by 2023. Mobile advertising is a pretty broad category, so where are marketers putting their dollars to support mobile marketing? Mobile display...
Unless you’ve been living under a rock, you already know that mobile phones are a go-to device for consumers looking to buy a new or used vehicle. They comparison shop, check out reviews and ask for recommendations from their social peers – all from the convenience of...
High Impact digital advertising is about more than just flashy digital billboards. When executed well, high impact digital ads can be eye catching and, even, immersive. So, what? Well, with that kind of attention, you also get increased viewability,...
