Go All In for Year End: Start Now and Finish Strong Ready to go all in for year end? It’s time to start working on your dealership marketing strategy now. First, determine where the biggest opportunities are – then decide what segments and...
We’re not here to convince you that your dealership needs to focus on audience targeting, we’re here to remind you that your dealership is audience targeting already. The cars you sell, the ads you run, and the sign flying over the lot are all forms of...
Mobile devices are a big part of our lives, and smart dealerships are using them as audience targeting tools. Let’s talk about four ways that your business can use mobile marketing to be present on the phone in your customer’s purse or pocket. ...
You may be wondering, “How accurate is audience targeting?” Well, it can be very accurate if you support it with the right audience targeting strategy and audience targeting tactics. While those sounds like they’re probably circling around...
Today, it takes a little more than balloons, banners and wacky air-waving inflatables to stand out in the field. And while people talk about going big (or going home), there’s something to be said about VW’s iconic 1960s “think small” approach. ...
