A lot of dealerships are already using live chat on their websites, but is it as essential to your business as your CRM solution or the Keurig machine in the waiting area? Let’s talk about how live chat for car dealerships fits into the car buyer’s journey. Today’s...
As you work on generating new car sales marketing ideas, it’s a good idea to understand why automotive video is changing. In 2018, Google did a study and found that video is a major part of the auto buyer’s...
Who is the modern auto shopper, and how do they decide what car to buy? On the surface, this is a bad question. At this moment, one “modern auto shopper” may be running her fingertips down the side of a Porsche in a glitzy...
How does the typical car shopper go from being vaguely interested in a new car to driving off the lot in one? Will technology render traditional brick-and-mortar dealerships obsolete, or is it creating opportunities for dealerships to thrive like never before?...
Ready to target in-market shoppers with social media ads that highlight your in-stock vehicles? Vehicles those shoppers have already researched, searched or viewed – and that are sitting on your lot right now? You can, when your dealership uses dynamic creative to...
