This blog is part of our Back to Basics refresher on automotive marketing best practices in 6 key dealership digital marketing areas: search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content...
Mobile advertising spend is increasing as more and more time spent shifts to mobile. One under used option for mobile ads involves geofencing specific locations for a highly targeted geographic based focus. Geofencing is especially effective...
Automotive marketing has evolved rapidly as auto shoppers have changed their research strategies and buying habits. These automotive consumer behavior changes are largely based on the how easy it is to find information online about...
“We’re about to make some salesman’s day.” Those were the words my wife said to me as we were driving to a local car dealership to buy a new minivan. This particular trip was less shopping and more like...
We were thrilled to be able to launch our national automotive marketing solutions brand the same week as the NADA Show – the biggest trade show around for automotive dealerships and auto groups. It was amazing to see both familiar faces of...
