What is audience targeting, and why do customer insights matter so much? How well do you know your customers? They’re on the lot and in the service area six days a week, but have you ever wondered why Ms. Aoki or Mr. Smith chose you over the dealership...
Baseball and Chevrolet (or just cars in general) have a rich history in our country. Dating back to early part of the 20th century, our infatuation with both baseball and cars has been linked to the likes of Babe Ruth and his Lincoln Continental, Mickey...
The average person views marketing and advertising tactics much like investing in the stock market –based on insights but really just a shot in the dark with success that comes from sheer luck. On the contrary, finding the right way to spark interest and engagement...
Ladies and Gentlemen, Start Your Automotive Marketing Engines! Spring is in the air. Flowers are sprouting and grass is getting cut again. And most importantly for Louisvillians like me, the Kentucky Derby has...
A recent meeting with a general manager at a dealership was interrupted by news of a sale to a customer from across the state. The sales team was celebrating. A buyer thought so highly of their dealership that they were willing to drive hours to buy a new truck. They...
