When it comes to digital marketing, does your dealership want to team up with a vendor or a partner? What’s the difference, you ask? It’s more a state of mind, really. Yours and theirs. Vendors work for you to supply products. Partners work with you to provide...
“Why should I buy from you and not a competitor?” It’s a question I routinely ask when building an advertising campaign with a dealer. The request is simple enough, but GMs don’t always have the luxury of enough free time for this type of...
Throughout this series we’ve talked about how digital technology plays a central role in the modern auto shopper’s journey. Let’s take this a step further and ask a central question, one that keeps a lot of local dealerships up at night: Are online car...
The auto buyer’s journey is made up of a lot of small moments. These moments range from watching a six-second car ad on YouTube to asking a dealership a question via live chat to making a final price comparison on a mobile device while...
Three major motives drive automotive marketing tactics and optimization of the way a dealer advertises – reaching the target audience, assuring financial efficiency for great ROI, and discovering what works best for their particular market. In order to make that...
