The spread of COVID-19 is affecting all areas of business, and the automotive market is no exception. Read on to see the efforts being made to help slow the spread of the virus and how auto makers are adapting. Bill Ford to defer salary amid...
Today, 95% of consumers use digital as a part of their decision-making process. That means that, even though they’re buying the car on your lot, you want to reach them on their desktops and mobile devices long before they set foot in your showroom. Having a website...
Social media isn’t just a place for lifestyle and retail brands to advertise. Increasingly, car dealers are embracing social media ad strategies. And that’s because social media allows you to reach tons of consumers; Facebook alone has nearly two and a half...
Even well-run dealerships are subject to brutal market forces. Threats are not always easy to identify and avoid. Analytics provide insights to bring the marketplace and your position within it into perspective. Below are some common traps dealers fall into...
Email marketing is one of the more established digital marketing tactics out there. And with billions of active email accounts, it makes sense that reaching out to consumers via email remains a vital part of many businesses’ marketing strategies. But not all...
