Exactly how important is it to stay on top of managing your dealership’s customer service reputation? Very! The annual J.D. Powers Customer Service Index (CSI) study is a long-established standard in the world of automotive marketing. CSI...
Did you attend the NADA show in San Francisco? We always find spending time with like-minded people sparks a host of great new ideas, and we hope you enjoyed the show if you were there. If not, never fear! We’ve got all the latest auto industry news to keep...
Automotive marketing has evolved rapidly as auto shoppers have changed their research strategies and buying habits. These automotive consumer behavior changes are largely based on the how easy it is to find information online about...
“We’re about to make some salesman’s day.” Those were the words my wife said to me as we were driving to a local car dealership to buy a new minivan. This particular trip was less shopping and more like...
We were thrilled to be able to launch our national automotive marketing solutions brand the same week as the NADA Show – the biggest trade show around for automotive dealerships and auto groups. It was amazing to see both familiar faces of...
