If you want to make your dealership marketing more efficient and move the right in-market auto shoppers to take action, you need to first understand your current customers. Yes, they’re already your customers, and theoretically they’re the easiest ones to get...
This blog is part of our Back to Basics refresher on automotive marketing best practices in 7 key dealership digital marketing areas: search engine optimization, search marketing, social media advertising, email marketing, targeted display advertising, video...
Lately the auto industry seems to be all about change – whether that’s Tesla trying to move to an online-only sales model or New York becoming the first city in the U.S. to seriously consider implementing a congestion charge. With uncertainty all...
Let’s face it – running a car dealership is not easy. • Loads of pressure to hit revenue or number targets on both sales and service. • You may feel like you’re losing sales staff left and right in a revolving door. • Your inventory...
Fierce competition among car dealerships, economic pressures and market trends have left many dealers working harder for the same profit. With Borrell forecasting a flat year for new vehicle sales and a second year of decreased used vehicle sales in 2019, it’s...
