Back to Basics: Automotive Social Ads Best Practices

Back to Basics: Automotive Social Ads Best Practices

This blog is part of our Back to Basics refresher on automotive marketing best practices in 6 key dealership digital marketing areas: search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content...
Marketing to the Wrong Audience Can Hurt Your Dealership

Marketing to the Wrong Audience Can Hurt Your Dealership

Competition amongst car dealerships is fierce, and with the way trends are running, this cuts across auto groups, franchise dealerships and independent dealerships. Amidst all of this, your dealership has evolved into a lean, mean fighting machine. Which is...
Automotive Industry News: James Bond Goes Electric and More

Automotive Industry News: James Bond Goes Electric and More

While early March saw Tesla facing challenges and cutting staff, mid-March sees good news in the form of increased investment in the US car industry.     Toyota Increases Investment in the US  Toyota announced additional investment in its US...
5 Steps to Efficient Dealership Marketing: Business Goals

5 Steps to Efficient Dealership Marketing: Business Goals

Last time around we talked about the ways understanding your customers can drive more efficient dealership marketing. In this post we dive into the second step to make your dealership marketing more efficient. Step two involves truly understanding your key...
Back to Basics: Automotive Search Marketing Best Practices

Back to Basics: Automotive Search Marketing Best Practices

This blog is part of our Back to Basics refresher on automotive marketing best practices in 7 key dealership digital marketing areas: search engine optimization, search marketing, social media advertising, email marketing, targeted display advertising, video...