Most car dealerships know they can benefit from better audience targeting in their dealership marketing and advertising campaigns. At the same time, automotive audience targeting can be incredibly complex. And dealers (as well as their marketing or internet...
This week’s automotive industry news reflects the changing face of the car industry – with cities across the world putting the squeeze on heavily polluting vehicles and the industry responding with greater investment in more planet-friendly options. ...
In case you missed the Digital Dealer trade show – or even if you made it to Orlando, but not all the sessions you’d set your sights on. Here’s your chance to catch the best and brightest marketing intel our industry offered up. After combing more...
Let’s talk summer sales strategy… Think it’s too early? Too late? Actually, it’s a little of both, according to Google. They recommend sales messaging be in-market up to three weeks before and one week after the event. Which means...
Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. Data-driven marketing has become key to successful dealership marketing strategies. And better data equals better automotive marketing. At the same...
