With automotive marketing digital optimization, it can be easy to get lost in both the minutiae and the possibilities. You can test and adjust…pretty much everything. Here are 5 key things to keep in mind as you approach digital optimization...
There’s never been a better time to mobilize your dealership’s marketing strategy. That’s because more Americans than ever before now own smartphones – 77% – and they check those phones 52 times a day, according to a 2018 Deloitte survey. Plus, Google...
Warning: In the interest of full disclosure, I’m a woman and I’ve worked with automotive marketing firms for years, writing strategic campaigns for dealerships, dealer groups and manufacturers. And I’ve bought my share of cars off local lots and showroom floors....
Dealing with sticky situations can be a nightmare, except when it comes to branded content strategies. Then you want it as “sticky” as possible. Branded content’s goal is to “stick in the mind” of everyone who comes into contact with it. This...
Mobile ad spending is estimated to track at 67% of total ad spending in 2019, and is expected to grow to 72% by 2023. Mobile advertising is a pretty broad category, so where are marketers putting their dollars to support mobile marketing? Mobile display...
