A recent meeting with a general manager at a dealership was interrupted by news of a sale to a customer from across the state. The sales team was celebrating. A buyer thought so highly of their dealership that they were willing to drive hours to buy a new truck. They...
If automotive marketers want to target the right car buying audience then they need to understand them better. As technology evolves and preferences shift, it’s critical that automotive marketers and dealers have the latest data to help them...
In this series of blog posts, we explore 5 key ways to improve your digital display advertising strategy. Click on the titles below to read more on each key area: 1. 5 Keys to Audience Targeting Knowledge is power, and in targeted...
Time to see what’s trending in the world of automotive marketing. From Google algorithm updates (again) to chatbot chatter and video SEO to a voice search upsurge, the industry is abuzz with talk of tech – and its ability to support customer service...
This week reflects the ups and downs of the past month in the automotive industry – the proposed levy on goods from Mexico may well make certain models more expensive, yet some manufacturers are responding to the changes through innovation – monthly car subscriptions...
