Why Dealerships Shouldn’t Ignore Listings and Review Management

Why Dealerships Shouldn’t Ignore Listings and Review Management

There’s no chicken or egg question here. First come dealership listings, then come reviews – and both are essential, to dealers, consumers and each other. Listings rely on reviews because they play a critical role in the decision-making process of car buyers. A...
What Automotive Marketers Can Learn from Barbecue

What Automotive Marketers Can Learn from Barbecue

When it comes to barbecue, everyone’s got an opinion. Even on how to spell it – there’s barbecue, barbeque, bar-b-que, bar-B-Q and BBQ.* And if you Google “how many types of barbeque are there,” you’ll find the answer is 4, 5, 6, 7, 9, 10, 12 or even 21,...
Why Dealerships Need to Focus Their Audience Targeting

Why Dealerships Need to Focus Their Audience Targeting

In today’s digital age, consumers are infinitely more capable of gathering information about specific vehicles and where exactly they can find the best deals. A typical automotive consumer can encounter as many at 900 digital touchpoints spanning from search...
4 Ways to Ramp Up Dealership Digital Marketing This Summer

4 Ways to Ramp Up Dealership Digital Marketing This Summer

Once again, the unofficial start of summer is upon us: Memorial Day Weekend! From now until Labor Day weekend, interested auto shoppers will be on the lookout for the best deals for their ideal car.     According to Edmunds, the best months to buy...