The future of transportation is in the spotlight this week as North Carolina considers the concept of Hyperloop technology, and the Auto industry website Auto News releases the 2019 edition of its annual ‘40 Under 40’ list, highlighting young movers and...
The average person views marketing and advertising tactics much like investing in the stock market –based on insights but really just a shot in the dark with success that comes from sheer luck. On the contrary, finding the right way to spark interest and engagement...
Today, it takes a little more than balloons, banners and wacky air-waving inflatables to stand out in the field. And while people talk about going big (or going home), there’s something to be said about VW’s iconic 1960s “think small” approach. ...
Consumer satisfaction and loyalty across automotive service providers has been dropping since 2015, according to a recent press release. What’s worse, millennials – the fastest-growing generation of car buyers – are the population most dissatisfied with...
Ladies and Gentlemen, Start Your Automotive Marketing Engines! Spring is in the air. Flowers are sprouting and grass is getting cut again. And most importantly for Louisvillians like me, the Kentucky Derby has...
