Forensic Marketing: Digging Into Motives for Optimization

Forensic Marketing: Digging Into Motives for Optimization

The average person views marketing and advertising tactics much like investing in the stock market –based on insights but really just a shot in the dark with success that comes from sheer luck. On the contrary, finding the right way to spark interest and engagement...
How to Stand Out in a Crowded Field

How to Stand Out in a Crowded Field

Today, it takes a little more than balloons, banners and wacky air-waving inflatables to stand out in the field. And while people talk about going big (or going home), there’s something to be said about VW’s iconic 1960s “think small” approach.  ...
Deepen Customer Relationships with Service Clinics

Deepen Customer Relationships with Service Clinics

Consumer satisfaction and loyalty across automotive service providers has been dropping since 2015, according to a recent press release. What’s worse, millennials – the fastest-growing generation of car buyers – are the population most dissatisfied with...
3 Automotive Marketing Lessons from the Indy 500

3 Automotive Marketing Lessons from the Indy 500

Ladies and Gentlemen, Start Your Automotive Marketing Engines!    Spring is in the air.   Flowers are sprouting and grass is getting cut again.  And most importantly for Louisvillians like me, the Kentucky Derby has...