Branded content is where it’s at! Branded content gives you a chance to persuade your target audience by informing, inspiring, and entertaining. Branded content is an excellent fit for car dealerships because: 1) the automotive customer journey is a...
You may be wondering, “How accurate is audience targeting?” Well, it can be very accurate if you support it with the right audience targeting strategy and audience targeting tactics. While those sounds like they’re probably circling around...
Grab your sunscreen and flip-flops. We’re heading to the beach to see what it can teach us about automotive marketing. Who knows? You might even be able to write it off as a business expense. Actually, it’s more of a metaphor. The beach represents the...
What is audience targeting, and why do customer insights matter so much? How well do you know your customers? They’re on the lot and in the service area six days a week, but have you ever wondered why Ms. Aoki or Mr. Smith chose you over the dealership...
Baseball and Chevrolet (or just cars in general) have a rich history in our country. Dating back to early part of the 20th century, our infatuation with both baseball and cars has been linked to the likes of Babe Ruth and his Lincoln Continental, Mickey...
