Your dealership wants to connect with its target audience on social media, but you don’t know if you’re a natural-born Tweeter or more of a Facebook type. Here’s a breakdown of the major platforms, and how to use them for automotive social media...
We’ve been talking a lot about the human side of audience targeting – coming up with a strategy, making sense of consumer lifestyle segments, understanding the car buyer’s journey, and so on. However, sometimes you need to call in the machines… ...
Mobile devices are a big part of our lives, and smart dealerships are using them as audience targeting tools. Let’s talk about four ways that your business can use mobile marketing to be present on the phone in your customer’s purse or pocket. ...
Let’s do a thought experiment. Car dealerships are the quintessential local business, but what if yours was magically transplanted to another zip code in the U.S.? How would you change the way you do business if a genie appeared, snapped his finger, and you were...
Every car buyer is on a customer journey. It begins with initial interest in buying a new or used car and ends with a final purchase decision. While no two customers are identical, if you look at enough car buying journeys you can see regularly occurring...
