NADA and Borrell. Two powerhouses that study the automotive industry and release annual reports filled with data points revealing key trends in sales, service, parts and advertising. These insights are critical when searching for new ways to increase the efficiency...
Some weeks it seems like good news in the car industry is thin on the ground, as brands try to weather the storm over the transition to electric options and trade wars make raw materials more difficult to obtain. This week, however, there are some silver linings – the...
We’re not here to convince you that your dealership needs to focus on audience targeting, we’re here to remind you that your dealership is audience targeting already. The cars you sell, the ads you run, and the sign flying over the lot are all forms of...
From carbon-offsetting for Porsche owners to the gas-guzzling Mustang, this week’s news reflects the two sides of the car industry – a growing awareness of environmental issues and a long-standing desire to drive bigger, better, faster. Fiat-Chrysler happy to...
Something that a lot of dealerships are focused on is the next generation of car buyers, so let’s look at a few ways that consumer insights can help you find ways to target Millennials, Gen Z and whoever else is coming up in the pipeline. ...
