What happens in Vegas, doesn’t always stay in Vegas. Leading experts recently presented 62 marketing sessions during the Digital Dealer Conference & Expo – and we’ve collected links to recordings of presentations that covered the industry’s top marketing...
Ford Set to Introduce an all-Electric Pickup Truck Ford has announced that it will launch a fully electric version of its F150 Pickup by 2022. Electrek reports that Ford originally intended to modify the F150 with a hybrid powertrain by 2022 but...
Ready to target in-market shoppers with social media ads that highlight your in-stock vehicles? Vehicles those shoppers have already researched, searched or viewed – and that are sitting on your lot right now? You can, when your dealership uses dynamic creative to...
From carbon-offsetting for Porsche owners to the gas-guzzling Mustang, this week’s news reflects the two sides of the car industry – a growing awareness of environmental issues and a long-standing desire to drive bigger, better, faster. ...
Go All In for Year End: Start Now and Finish Strong Ready to go all in for year end? It’s time to start working on your dealership marketing strategy now. First, determine where the biggest opportunities are – then decide what segments and...
