Who is the modern auto shopper, and how do they decide what car to buy? On the surface, this is a bad question. At this moment, one “modern auto shopper” may be running her fingertips down the side of a Porsche in a glitzy...
The auto buyer’s journey is made up of a lot of small moments. These moments range from watching a six-second car ad on YouTube to asking a dealership a question via live chat to making a final price comparison on a mobile device while...
How does the typical car shopper go from being vaguely interested in a new car to driving off the lot in one? Will technology render traditional brick-and-mortar dealerships obsolete, or is it creating opportunities for dealerships to thrive like never before?...
We’ve made this digital marketing blog an easy read. Just 5 minutes and you get everything you need to know about automotive branded content – the “what,” “why” and “how.” What automotive branded content is (and isn’t). Why your dealership needs branded content....
Three major motives drive automotive marketing tactics and optimization of the way a dealer advertises – reaching the target audience, assuring financial efficiency for great ROI, and discovering what works best for their particular market. In order to make that...
