Did you know that one-third of auto buyers between ages 18 and 54 kick off their car buying journey on a search engine, and that a typical consumer might do 139 Google searches to find her next vehicle? Let’s talk about where search...
What do Kylie Jenner, NASA, John Deere, your local congressional representative, and your next customer have in common? Give up? They’re all on social media. A smart dealership will use social ads and automotive social media content to show up at key...
There are a lot of car dealership marketing strategies out there but search marketing – a.k.a. paid search, pay-per-click, and SEM – is one of the best. Here’s why search marketing fits the car buyer’s journey like a pair of Italian driving...
A lot of dealerships are already using live chat on their websites, but is it as essential to your business as your CRM solution or the Keurig machine in the waiting area? Let’s talk about how live chat for car dealerships fits into the car buyer’s journey. Today’s...
As you work on generating new car sales marketing ideas, it’s a good idea to understand why automotive video is changing. In 2018, Google did a study and found that video is a major part of the auto buyer’s...
