When it comes to digital marketing, does your dealership want to team up with a vendor or a partner? What’s the difference, you ask? It’s more a state of mind, really. Yours and theirs. Vendors work for you to supply products. Partners work with you to provide...
“Why should I buy from you and not a competitor?” It’s a question I routinely ask when building an advertising campaign with a dealer. The request is simple enough, but GMs don’t always have the luxury of enough free time for this type of...
Throughout this series we’ve talked about how digital technology plays a central role in the modern auto shopper’s journey. Let’s take this a step further and ask a central question, one that keeps a lot of local dealerships up at night: Are online car...
We’ve been talking a lot about the modern car buyer and how his or her journey is different than it was in the pre-internet era. What does that mean for car dealership lead generation and lead management? To answer this, let’s...
Does email marketing still work for car dealership marketing? Those of us who have dozens of unopened emails in our inboxes at any given point in time might be tempted to assume that email does not pack as much punch as it used to, and...
