How to Stop Wasting Money on Digital Ad Spend

How to Stop Wasting Money on Digital Ad Spend

How can you get more out of your ad spend? Just about every dealership could benefit from at least some digital campaign optimization. Optimization takes time, though, and dealers have to dig into things like data, trends, tactics, metrics, targeting and testing....
4 Things Automotive Marketers Can Learn from Halloween

4 Things Automotive Marketers Can Learn from Halloween

There are things that we want to scare us – haunted houses, ghost stories and slasher movies. And then there are things we don’t want to scare us, like the fear of losing customers to competitors and wasting money on ad spend. When you compare...